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QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.
Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns.
Media where QR codes have been deployed include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few.
QR codes are of particular interest to marketers, giving them the "ability to measure response rates with a high degree of precision" allowing for easier ROI (return on investment) calculation, thus helping justify spending on marketing budgets.
QR codes have also been used at trade shows and in conferences.
Google's mobile Android operating system supports the use of QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URI redirection, which allows QR Codes to send metadata to existing applications on the device. Nokia's Symbian operating system is also provided with a barcode scanner, which is able to read QR Codes, while mbarcode is a QR code reader for the Maemo operating system. In the Apple iOS a QR Code reader is not natively included, but some iTunes Apps, for free, are available with reader and metadata browser URI redirection.
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Call Ray Goodson
for more information
800.735.8560 |