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First
Union |
 Great
Ideas! Convert walk-in customers to online customers
with a traffic-driving Web’N Win promotion. Game
pieces go out in branch locations or direct mail, or
both, and when the customer signs up to bank online or
set up an online account, their game piece is revealed.
Prizes could range from promotional products to free
account services.
Great Results! |
 |
University
of Miami
|
Great
Ideas! Get rid of those class registration lines – use
a Web’N Win game piece to encourage online class
or seminar registration. Prizes of course will be promotional
products from the university or seminar sponsor. The
University of Miami used the Web’N Win to encourage
e-registration and liquidate backdated inventory of their
promotional merchandise.
Great Results!
|
|
Chevrolet | Great
Ideas! Launching a new car model? Drop a magazine-insert
Web’N Win into the favorite rag of your demographic
and watch the participation soar! In addition to collecting
fantastic market research, you can give away a brand
new car and create a database for dealers to use to call
on prospects for test-drives recruitment.
Great Results! |
|
Black & Decker |
Great
Ideas! Go on-pack! Adhere a Web’N Win
game piece right to the front of existing packaging – our
clean-release stock peels off like an IRC, with instructions
to go to the manufacturer’s website and tell them
a little about why they like the product before they
decode their message and find out what they’ve
won.
Great Results! |
Great
Ideas! Perhaps one of the hottest applications
already taking place, have a halftime Web’N Win
promotion – hand out game pieces at the gates,
with the decoding to take place on the jumbotron. Winning
prizes can be autographed merchandise, free tix for future
events, or even a skybox seat!
Great Results! |
Great
Ideas! One of the most difficult things for
a software company to do is to get its customers to register
their software. Incent them with an in-pack contest that
awards the grand prize winner the next upgrade for free – to
decode their message though, they’ll have to enter
the serial number on the software packaging.
Great
Ideas! A magazine insert, direct mail, or POS
handout – win every software title a manufacturer
makes, but you must first register to download a few
product demos from the manufacturer’s website,
free of charge of course. As soon as installation of
the demo is complete (or when the demo expires), the
decoder box becomes visible and the winner is announced!
Great Results! |
Health Care: Hospitals, Nursing Homes,
Clinics
Nursing homes can mail out pieces that will be decoded as soon as they
complete an online tour of the facilities and property. The grand prize
is first two months free. Hospitals could use these pieces as a thank
you to fundraisers, with the winner getting a “benefactor plaque” on
the hospital’s wall with other donors’ names.
Not-for-Profit Organizations
With your donation, you will receive a game piece, with multiple-tier
prize options. Prior to playing the game, they’ll need to join
the mailing list to receive cause-related news updates and fundraising
events notices.
Insurance: Companies, Agents, Adjusters
Direct-Mail a Web’N Win game piece to customers, encouraging them
to go online and see how your client’s insurance premiums knock
the socks off of the competition. Upon touring the company’s offerings,
they get a chance at free insurance for a year, with everybody else receiving
a free month’s insurance when they sign up for a year.
Gov’t: Public Offices, Agencies,
political candidates
Government agencies are always trying to get citizens to utilize their
services online, rather than at the agency’s branch offices. Send
or handout a Web’N Win game piece to drive them to the .org, and
after they sign up to fulfill online services they can win a treasury
bond!
Wholesalers/Distributors
A great leave-behind on sales calls, customers can win $$ discounted
on their next order in conjunction with whatever specials are being
offered. Also great for efficient order processing by getting resellers
to order goods online.
Manufacturers: Pharmaceutical and
Chemical
A simple POP display in-store or at events can distribute Web’N
Win game pieces which will direct consumers/doctors/pharmacists to the
website of the new prescription drug! After registering their information
and taking a product tour including indications, warnings and side effects,
they can see if they’ve won a prize!
Restaurants and bars
Drop Web’N Win game pieces in a local newspaper or direct mail
them to local households with instructions to visit the restaurant to
see if they’ve won a free dinner that night – of course,
everybody else will win either a free appetizer or 10% off of their bill.
Distribute Web’N Win game pieces with
a dinner special as the hidden message – if they
show up and have that night’s actual dinner special
in their game piece, then they win the special! Guaranteed
to bring repeat visits.
Apparel Manufacturers
Online catalog? Web’N Win game pieces are great for an e-tail launch,
clearance items, or anything else you want people to do at your website.
Once the data is captured and the game piece is revealed, they’ll
know where they can go to see special offers, new garments, and teasers
for next season.
Travel: Air, Cruise, Train, Bus Lines,
Agencies
Try a twist with Net’N Win! Give out the blue decoder glasses with
the hidden message located at your client’s website. Every week
there’s a new message located at the website – if the destination
in the hidden message matches the chosen destination that week, everybody
gets a discount on their next travel package!
Does your travel agency’s website have
schedules for flights, cruises, trains, and buses? Is anybody
noticing these features? Use a Web’N Win game piece
to have clients take a tour of the entire site before decoding,
and the winner will get a free plane ticket or cruise!
Retailers & Shopping Malls
Web’N Win game pieces are ideal for driving foot traffic to malls
and retailers’ grand openings. Decode the hidden message at the
store (or at several stores) and see if they’ve won a $10/$20/$50/$100
gift certificate!
Brewers/distillers/Distributors of
alcoholic beverages
The ever-popular in-pack! Not only will sales spike, but alcoholic beverage
retailers will boost brands with the increased product placement that
always accompanies such a program. A fantastic tie-in with sporting events,
the game pieces could even be decoded on television during the broadcast
of a brand-sponsored event.
Drop Web’N Win pieces in a newspaper
shift, with directions to read about the new premium malt
beverage at the sponsor’s website. After a brief
survey, you have not only marketing research and a database
of marketable leads, but sampling opportunities and immediate
branding impact with winning prizes of promotional wearables,
and of course, phone cards.
Office Products & Supplies
Get customers ordering online – drop a Web’N Win in the next
office catalog with a guraranteed minimum win for all participants of
$25. To decode the game piece, people will need to register for an online
account (no purchase necessary, of course), and everybody wins “$25
off your next online order!”