The Landmark Image was founded in 1970 by Ray Goodson, Sr. and at that time the company was named Active Business Forms. After a successful career in Sales selling Business Forms with Moore Business Forms then Duplex Products, Ray Sr. decided to create his own company with the goal of being a full-service print solutions provider for his customers. To that end Ray Sr. purchased two Sir Speedy print shops (one in Walnut Creek, CA and one in Concord, CA). In 1975 those shops were converted into an independent commercial printing operation named Multigraphics Printing in Walnut Creek, CA.

In 1981 Ray Goodson, Jr. joined the business in sales after college graduation. In 1987 Ray Sr. had developed an interest in Real Estate development and left the company to pursue that career. Ray Jr. and his wife PJ bought the company and changed the name to Landmark Business Forms. In the 90’s as the print industry evolved the company name changed first to Landmark Business Systems, then finally The Landmark Image. In 1992 the company moved from San Ramon, CA to Vacaville, CA

As Laser Printers replaced Dot Matrix Printers multi-part forms became 1-part forms and then “Electronic” forms. The company had been specializing in providing custom printed forms, receipts and checks for the Credit Union industry nationwide. The Credit Union industry was very paper intensive generating loan documents. Seeing an opportunity to convert these paper forms into electronic forms Ray & PJ began building a staff of programmers to convert these forms and “link” them to their back-end data processing systems. The demand was so great that even with a staff of 8-10 programmers there was a 4–6-week backlog.

Promotional products, a.k.a. Advertising Specialties, a.k.a. Swag, was another product line that was developed by PJ Goodson in the early 2000’s and helped sustain the company’s growth as traditional print sales declined. In 2023 the company was sold to Ben Elliott, owner of Data Forms and Reno Printing in Reno, Nevada.